Corporate Culture: Let Marketing Drive

My family and I are taking an extended Thanksgiving this year: ten days of family time with three generations. In the spirit of Thanksgiving, I would like to thank SMPS Boston for the opportunity to write the Voice from the Trenches column for the second year running.

This week’s post was on corporate culture. When I started at TRO Jung|Brannen over a year ago, there was a big movement afoot to define the culture. Here is my take on how marketing can and does get involved in culture-building.