Corporate Culture: Let Marketing Drive

My family and I are taking an extended Thanksgiving this year: ten days of family time with three generations. In the spirit of Thanksgiving, I would like to thank SMPS Boston for the opportunity to write the Voice from the Trenches column for the second year running.

This week’s post was on corporate culture. When I started at TRO Jung|Brannen over a year ago, there was a big movement afoot to define the culture. Here is my take on how marketing can and does get involved in culture-building.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s