You Hate Writing? Get On the Bus

That’s what a fellow professional marketer says to her colleagues when they gripe about an assignment for the company blog or newsletter. Inspired by that line, here are a few next steps.
  • Admit that you have a problem: you need to build business for your firm.
  • Acknowledge that you are a high-potential individual.
  • Get educated on the basics of business development, marketing, distribution, and public relations. [I can help]
  • Overcome your fear of social media (you already get it and your kids do, too but you don’t have time to do it for business). [I can help here too]
  • Some of you don’t like travel–the housecats.
  • It’s okay, you can still hate writing.

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