Dyads, or the Two Sides to Every Story

The Critic and the Creative

In my early years, I was groomed to be a writer or an artist as much as a business person. Creative writing is supposed to take a lot of time, whereas business writing must generally turn around very quickly. The best formula for excellent business writing I have found (over many years) is to work creatively on Day One, sleep on it, and edit or criticize on Day Two. The best way to do the creative work very quickly is write a “sh*tty first draft” as Anne Lamott identified it (in Bird by Bird: Some Instructions on Writing and Life). If you allow yourself to write a bad first draft, you get the critic out of the way on Day One. Go home and sleep. On Day Two, invite the critic back to polish up the draft and voilà, at least in the case of business writing, your memo is ready to send out.

The Maker and the Manager

This is the name of the dyad often best suited to running a company. A creative head and a managerial head. A product head and a market-oriented head. A subject matter expert and a business expert. Two is a nice number at the top of a company, because this formative bond of trust sets the example for the whole organization.

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