As a professional marketer, I put myself in the client’s shoes all the time. It is critical to have a customer experience mindset when you are creating proposals and literature that will end up in a new client’s lap. Likewise, for speaking engagements, the audience point of view is important to understand, as is the buyer’s perspective. (The buyer is the person who hired me to speak.) However, for this blog, I wanted to take a breather from the client/buyer perspective, and focus on my own experience. My speeches are essentially a product, and this blog is the research lab that enables development of a superior product.