Quips from Fred Allen, Senior Editor at Forbes

Found these gems in a notebook. (I heard Fred Allen speak at a workshop of the Association of Management Consulting Firms earlier this year.)

1. It’s 2013, nobody pays for ideas, they pay for execution. (On the many freelance consultants employed by his online magazine)

2. CEO’s are generally curious people. (On his main type of interviewee)

3. Headlines should be crystal-clear, accurate, and provocative. (We humble marketers don’t have the platform that journalists do, but nonetheless, we can use this advice.)

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